Who we are

Smart Direct (Europe) Ltd (“We”) are committed to protecting and respecting your privacy.

This policy (together with our terms of use and any other documents referred to) sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us. Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it. We keep certain basic information when you visit our website or have any correspondence with our business and recognise the importance of keeping that information secure and letting you know what we will do with it.

For the purpose of the Data Protection Act 1998 (the Act), the data controller is Smart Direct (Europe) Ltd, Units D & E Freeth Street, Colwick, Nottingham, NG2 3GT.

This policy applies to our business including our website and email campaigns. If you click on any links to external web pages or otherwise, you will be subject to their policies and terms. We have no control over their policy or the terms of their website and recommend that you should check their policies before continuing to access the site.

What personal data we collect and why we collect it

We may collect and process the following data about you:

  • Information that you provide by filling in forms on smart-direct.net (our website). This includes information provided at the time of registering for an online account, subscribing to our mailing list and any other form filled in by you.
  • For users that register on our website, we store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.
  • Details taken when you contact us regarding any issues, we may keep a record of that correspondence until the matter has been resolved.
  • Details of your visits to our website including, but not limited to, traffic data, location data, weblogs, operating system, browser usage and other communication data, this is used to try and improve our services and site functionality.
  • Information taken when booking appointments, getting quotations, placing orders or similar. The information we collect may include: your name, business name and address, delivery addresses, email address and telephone number. We keep this information for as long as necessary and then this is deleted from our system.
  • Information used for invoicing purposes, order tracking purposes and other legitimate business purposes.

Uses made of the information

We use information held about you in the following ways:

  • To send you out samples, set up trade accounts, set up online accounts, to send you offers, latest news and product launches.
  • To ensure that content from our site is presented in the most effective manner for you and for your computer, to improve online services and communications.
  • To provide you with information or products that you request from us or which we feel may interest you, where you have consented to be contacted for such purposes.
  • To carry out any services that you have asked of us, such as providing you with information or images via email or post or delivering goods that have been ordered by you.
  • To process orders and issue invoices and to ensure an efficient service is provided to you as well as keeping records for HMRC or other relevant governing bodies.
  • To notify you about changes to our services or products.

Mailing List

We use Mailchimp as our marketing automation platform. By signing up to our mailing list, you acknowledge that the information you provide will be transferred to Mailchimp for processing in accordance with their Privacy Policy and Terms.   

Cookies

If you have an account and you log in to this site, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.

We may collect information about your computer, including where available your IP address, operating system and browser type, for system administration. This is statistical data about our users’ browsing actions and patterns, and does not identify any individual and we will not collect personal information in this way.

We may obtain information about your general internet usage by using a cookie file which is stored on the hard drive of your computer. Cookies contain information that is transferred to your computer’s hard drive. They help us to improve our site and to deliver a better and more personalised service. They enable us:

  • To estimate our audience size and usage pattern.
  • To store information about your preferences, and so allow us to customise our site according to your individual interests.
  • To speed up your searches.
  • To recognise you when you return to our site.

You may refuse to accept cookies by activating the setting on your browser which allows you to refuse the setting of cookies. However, if you select this setting you may be unable to access certain parts of our site. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you log on to our site.

Where we store your personal data

The data that we collect from you may be temporarily stored by our couriers or suppliers for the fulfilment of your order. By submitting your personal data, you agree to this secure email transfer and temporary storage. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this privacy policy.

All information that we collect is stored securely; either in locked filing cabinets or on our password protected computer systems. We also have up to date firewall and anti-virus software to ensure your data is kept safe.

Disclosure of your information

We may disclose your personal information to third parties but we will never sell your personal details to any third party:

We only share your data with third parties for legitimate business reasons such as; with delivery companies that help us deliver your materials, suppliers who supply products and services on our behalf, lawyers representing us in the event of a legal claim, regulators and law enforcement agencies (if there is a legal reason to share your data with them), or any reason which helps with the running of the business.

Your rights

You have the right to ask us not to process your personal data for any marketing purposes. This may be in the form of sending offers via postcard or email, your address and name will be on postcards which will be seen by the courier only.

Also, if you would like us to delete any records of any of your details, unsubscribe from a mailing list or not have your details used for marketing, please contact us and we will assist you in doing this. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

Access to information

The Act gives you the right to access information held about you. Your right of access can be exercised in accordance with the Act. Any access request will be dealt with as soon as possible but within 7 working days.

Changes to our privacy policy

Any changes we may make to our privacy policy in the future will be posted on this page and, where appropriate, notified to you by e-mail. However, we advise that you check this page regularly to keep up to date with any necessary changes.

Contact

Questions, comments and requests regarding this privacy policy are welcomed and should be addressed to info@smart-direct.co.uk